Atomium Escalator: Travelling through hyperspace in the Belgian tourist attraction

Brownsea Winter Wildlife Video

Brownsea Winter Wildlife: A winter-themed wildlife video for the National Trust

Dieweg Cemetery: A spooky detour

Musee Herege Tintin Statue

Museé Hergé Review: To be precise - a blisteringly brilliant museum

PanoRAMMa : A multiple image composite of the front of Exeter's Royal Albert Memorial Museum

Writing Rules

Writing Rules!: Some friendly guidelines for crafting creative copy


Sep 15, 2013

The New Alphabet That Never Caught On

Interesting new font discoveries excite me more than they probably should. Recently idle thumbs leafing through a design book led me to discover a typeface from the ‘60s which aimed to reinvent those squiggles we make wordy things with. It’s an impractical collection of lines called New Alphabet but has earned itself a place on my list of favourite fonts that aren’t really suitable for everyday use. I’m a sucker for a san-serif and this one’s a science fictiony treat.



New Alphabet was created in 1967 by Dutch graphic designer Wim Crouwel with the aim to improve readability on early low-res computer displays. There’s no curves, just straight lines and 45 degree corners, and there's no upper case. Some of the letters are recognisable while others aren’t but they look good on a page. The overall effect is quite futuristic even now.

Deemed too experimental and unreadable, even by its author, the typeface never really caught on. However it’s interesting to see such a radical way of dealing with what is now an obsolete problem. Does make you wonder if the English alphabet is really as efficiently designed as it could be.


Source: Wikipedia |

Mark is a freelancer who specialises in creative copywriting and content creation. Starting out as a freelance blogger he's experienced at putting his copywriting skills to work on a variety of subjects and can easily turn his hand to different styles. In his years as a freelance writer he's always brought a creative edge to everything he's written. 

In addition to being a freelance copywriter and a hard-working wordsmith Mark has also forged other forms of content for the web and print working as a photographer, video editor and a general content creator on a freelance basis. 

Some Like it Sloth
Riding the Dartington Donkey
High Cross Piano

Based in Devon Mark lives within questing distance of the UK's Middle Earth aka Dartmoor. He likes his detectives hard-boiled, his eggs runny, and his time travel non-paradoxical.

These are the freelance content creation services available from Mark:

  • Freelance copywriting
  • Freelance blog creation
  • Freelance writing
  • Freelance photography
  • Freelance video editing

If you need a freelance writer, photographer, or video editor get in touch with Mark to find out how he can help:

Royal Albert Memorial Museum - Cloning Collections
Exeter City Council - Armed Forces Day
National Trust - South West Christmas Card 2013

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