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PanoRAMMa : A multiple image composite of the front of Exeter's Royal Albert Memorial Museum

Writing Rules

Writing Rules!: Some friendly guidelines for crafting creative copy


Dec 10, 2013

A Merry Montage

For the last few months I've been working on the National Trust's E-Advent calendar for the South West, creating content which includes the words, most of the videos and some of the images. The following video is, for me, the holly sprig on top of a Christmas pudding that I've been contributing a few key ingredients to.



I travelled to seven National Trust places to make the video, where I filmed staff and volunteers singing 'We Wish You a Merry Christmas' around a piano. Some places had pianists and where they didn't I stepped in to put my ivory tinkling skills to the test (and I really mean to the test as I'd never played with a large group of people before and wasn't used to playing a real piano).

Everywhere I went I felt we managed to conjure up some Christmas spirit even though it was mostly filmed in October and the time we had to get a good take was limited.

Not having attempted something like this before I was anxious about how it would turn out, as it was only possible to see how it worked when all the clips were in place. I also had no plan how to regulate the speed of each different performance. I decided not to worry about some technical aspects and to just make sure that each piano part was in the same key and that everybody was having fun.

I'm glad to say now that it all came together as I saw it in my head (whether that's a good thing or bad thing is for the YouTube trolls to decide), and I hope anyone watching gets a sense of the fun we had while making it. Merry Christmas!


Mark is a freelancer who specialises in creative copywriting and content creation. Starting out as a freelance blogger he's experienced at putting his copywriting skills to work on a variety of subjects and can easily turn his hand to different styles. In his years as a freelance writer he's always brought a creative edge to everything he's written. 

In addition to being a freelance copywriter and a hard-working wordsmith Mark has also forged other forms of content for the web and print working as a photographer, video editor and a general content creator on a freelance basis. 

Some Like it Sloth
Riding the Dartington Donkey
High Cross Piano

Based in Devon Mark lives within questing distance of the UK's Middle Earth aka Dartmoor. He likes his detectives hard-boiled, his eggs runny, and his time travel non-paradoxical.

These are the freelance content creation services available from Mark:

  • Freelance copywriting
  • Freelance blog creation
  • Freelance writing
  • Freelance photography
  • Freelance video editing

If you need a freelance writer, photographer, or video editor get in touch with Mark to find out how he can help:

Royal Albert Memorial Museum - Cloning Collections
Exeter City Council - Armed Forces Day
National Trust - South West Christmas Card 2013

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