Atomium Escalator: Travelling through hyperspace in the Belgian tourist attraction

Brownsea Winter Wildlife Video

Brownsea Winter Wildlife: A winter-themed wildlife video for the National Trust

Dieweg Cemetery: A spooky detour

Musee Herege Tintin Statue

Museé Hergé Review: To be precise - a blisteringly brilliant museum

PanoRAMMa : A multiple image composite of the front of Exeter's Royal Albert Memorial Museum

Writing Rules

Writing Rules!: Some friendly guidelines for crafting creative copy


Dec 13, 2015
Content Creation

Social Media Inspiration - #AllTreesAreBeautiful

Responding tactfully and humorously to criticism on social media is a fine art and one that's difficult to master, but Reese's has demonstrated how to do it with the #AllTreesAreBeautiful hashtag and some great content.

Twitter recently twigged that the Reese's Peanut Butter Cup Christmas trees didn't resemble Christmas trees, looking more like chocolate arrow heads. The social media snowball grew and pretty soon everyone was tweeting pictures of their misshapen treats.



Although some of the pieces looked a bit melty, which didn't help their poorly defined branches, Reese's posted the perfect response – images of their chunky trees posing with things that looked like them, accompanied by the hashtag #AllTreesAreBeautiful.



The sweet shaming soon stopped making it a perfect example of a brand turning the tables on its critics and gaining their respect in the process. And the “woke up like this” was a nice touch too.


Source: A Plus



Mark is a freelancer who specialises in creative copywriting and content creation. Starting out as a freelance blogger he's experienced at putting his copywriting skills to work on a variety of subjects and can easily turn his hand to different styles. In his years as a freelance writer he's always brought a creative edge to everything he's written. 

In addition to being a freelance copywriter and a hard-working wordsmith Mark has also forged other forms of content for the web and print working as a photographer, video editor and a general content creator on a freelance basis. 

Some Like it Sloth
Riding the Dartington Donkey
High Cross Piano

Based in Devon Mark lives within questing distance of the UK's Middle Earth aka Dartmoor. He likes his detectives hard-boiled, his eggs runny, and his time travel non-paradoxical.

These are the freelance content creation services available from Mark:

  • Freelance copywriting
  • Freelance blog creation
  • Freelance writing
  • Freelance photography
  • Freelance video editing

If you need a freelance writer, photographer, or video editor get in touch with Mark to find out how he can help:

Royal Albert Memorial Museum - Cloning Collections
Exeter City Council - Armed Forces Day
National Trust - South West Christmas Card 2013

Page 1 of 4  > >>