Atomium Escalator: Travelling through hyperspace in the Belgian tourist attraction
This weekend inspiration for a new website logo coincided with free time so I decided to sit down and make it.
For a while I've wanted something simpler and more reflective of what my site is about now, rather than the mishmash of ideas and cartoon dog avatar (from one of my first writing jobs) that I'd rushed out before. The old logo was a stopgap when I was still unsure how to boil down the website into a simple image.
My goal was to design something that centred around copywriting but also hinted that I create more visual content as well. My new idea was that I should depict a pencil in the middle of a camera aperture, which references nicely a couple of my favourite logos – the Dharma logo from LOST and the Aperture logo from Portal.
So that's basically what I did, adding a distorted "MJM" in the centre. I started with a rough sketch on a bit of scrap paper, worked it up as a vector design in Inkscape, and did the final bit of processing in Photoshop.
I'm certainly no graphic designer but I find exercises like this fun and always learn something new. In this case it was how to create the camera aperture segments and getting them all to line up nicely, starting off with simple geometric shapes - an octagon and a circle. I thought of a better and more accurate way of doing it after I was finished but this is the result:
I've always enjoyed the way logos can instantly make an organisation seem more real in fiction, whether it's in the form of shadow case across a detective's floor in a Noir movie or mounted on the wall of a subterranean hatch.
While mine's just going to sit in the top left-hand corner of my website I still get the sense of it making the site feel more authentic, plus it doesn't look too bad as a favicon.
If you're interested in using Mark's freelance copywriting & content creation services for your website or project drop him a line at email@example.com
Mark is a freelancer who specialises in creative copywriting and content creation. Starting out as a freelance blogger he's experienced at putting his copywriting skills to work on a variety of subjects and can easily turn his hand to different styles. In his years as a freelance writer he's always brought a creative edge to everything he's written.
In addition to being a freelance copywriter and a hard-working wordsmith Mark has also forged other forms of content for the web and print working as a photographer, video editor and a general content creator on a freelance basis.
Based in Devon Mark lives within questing distance of the UK's Middle Earth aka Dartmoor. He likes his detectives hard-boiled, his eggs runny, and his time travel non-paradoxical.
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