In 2013 Mark assisted the National Trust’s Marketing & Communications team for the South West by being the digital content creator for their online Advent Calendar.
This involved writing the content for each day’s window, creating videos to go inside the windows and collecting and taking images to be used in the calendar.
Mark was required to liaise with properties to gather information and arrange times when he would visit different places to film for the videos. One video involved travelling within the South West region to seven different properties, filming volunteers and staff singing ‘We Wish You a Merry Christmas’ around a piano (in most cases there was pianist available, where there wasn’t Mark hopped in to tinkle the ivories). He then edited the footage into one 30 second montage where each property sang a different line of the song.
Mark also travelled to Brownsea Island to create a short video about its winter wildlife.
Once the content was complete it was sent to an external agency, RH Partners, to be inserted in the E-Advent Calendar microsite. As a digital content creator producing copy, photography, and video Mark was able to respond quickly to requests and produce dynamic content for the project. The project encouraged Mark to begin expanding his range of freelance services.